Brand Anti-counterfeiting——Laser Marking



Although it is said which way of identification is adopted, the choice must be made according to the nature of the industry, product attributes, and costs. However, the current laser marking equipment, technology, and applications are very mature, and the price is not high. It is still the recommended laser marking method from the perspective of anti-counterfeiting marks and technical trends.

Laser marking has the following advantages:

--   High recognition

Laser marking can print all kinds of characters, symbols patterns, etc. According to the product's characteristics, the character graphics can be customized, and the character size can be from millimeters to micrometers. While anti-counterfeiting enhances the brand image.

--  Efficient traceability

Once counterfeit and shoddy products circulate in the city, it is a disaster for the corporate brand's reputation. The information of laser marking is not easy to erase, easy to fall off, and traceable, which makes it more convenient for enterprises to protect their rights.

--  Low cost

Laser marking does not need to increase the cost of other materials. In addition, laser marking has high efficiency and can save a certain amount of labor costs.

--  Green and environmental protection

Traditional ink printing may penetrate packaged food and affect consumer health. Using laser marking is green and environmentally friendly, non-toxic and harmless, in line with people's health concept.

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